The basic goal of marketing hasn’t changed; it’s always been to communicate the value your product or service has to customers. However, the way we do it has changed significantly. Developments in technology allow marketers to share personalised messages at scale.
The modern marketing organisation is a combination of art and science – specifically, agency employees with creative backgrounds, who are using cutting-edge technologies to personalise messages and tell compelling stories. The traditional marketing organisation has evolved. What does this mean for marketers today?