IDC’s ConsumerScape 360 Survey reports that 44% of New Zealand consumers now primarily access the internet through a fibre connection.
New Zealand’s adoption rate is more than double the average worldwide rate of 20%, and second only to Japan.
Despite the worldwide average remaining the same as it was in 2018, New Zealand consumer adoption has seen an 11% increase in 2019 from 33% last year.
At the same time, New Zealand saw increased adoption of a range of paid digital services in 2019.
