Driven by rapid innovations in technology and almost unfettered global connectivity, our physical and digital experiences are merging ever closer. The age of the Fourth Industrial Revolution is now truly upon us.
While the Third Industrial Revolution was also digital in nature, it took a far more linear form. The Fourth, by contrast, is characterised by the synchronisation of rapidly-changing digital technologies. This has already created seismic shifts to the way we live, and is now influencing the way we work.