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Five things you should be asking your data analyst, but probably aren’t

What happens if we run that campaign? Who’s going to be affected if we make this change? How do we know what good looks like? Data can be a valuable asset, helping drive business effectiveness and decision-making. Yet businesses often fail to ask the right questions of their data in order to realise its ultimate potential.  Here are the top five questions you should be asking your data analysts in order to get the most out of your data.

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