McDonald’s (MCD) reports earnings on Friday, and it now has the advantage of technology that allows it to personalize menu offerings at its drive-thrus.
The fast-food giant revealed in March that it had acquired a tech platform called Dynamic Yield. In the company’s first-quarter earnings call in April, McDonald’s CEO Steve Easterbrook said Dynamic Yield’s “decision logic tech” had been put in place in 700 locations, Skift Table reported at the time.
