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How McDonald's is using technology to tell you what you want to eat

McDonald’s (MCD) reports earnings on Friday, and it now has the advantage of technology that allows it to personalize menu offerings at its drive-thrus.

The fast-food giant revealed in March that it had acquired a tech platform called Dynamic Yield. In the company’s first-quarter earnings call in April, McDonald’s CEO Steve Easterbrook said Dynamic Yield’s “decision logic tech” had been put in place in 700 locations, Skift Table reported at the time.

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