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LIC’s 100-year-old journey from a ‘cow-focused’ to ‘customer-focused’ business

Livestock Improvement Corporation (LIC) has over 100 years of history, notes its CIO Paul Littlefair.

When Littlefair joined the farmer-owned cooperative nearly four years ago, he was amazed at how much data was held by the organisation.

“We have a billion records of cows,” Littlefair cites. “It is a very data intensive business.”

LIC is one of the oldest farming co-operatives in New Zealand, and has pioneered some of the biggest innovations that provide farmers with their competitive edge through a range of services and solutions. These include genetic technology and proprietary animal identification and information management.

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