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Taking the guesswork out of pasture monitoring

A Christchurch agritech start-up is set to launch an ‘intelligent’ pasture monitoring system aimed at addressing farmers’ profit shortfall.

The new Farmote System combines satellite technology with remote monitoring to address a data shortfall responsible for incorrect pasture management, says founder and managing director Richard Barton.

He says the farming industry has so far been relying on dated information and guesswork. He quotes DairyNZ as saying farmers suffer a profit shortfall of up to $385/ha annually due to incorrect pasture management caused by insufficient information.

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