We need to chat about chatbots

In the not-too-distant past, chatbot developers sold their solutions as a way for clients to differentiate themselves from their competitors.

When everyone else was still heavily reliant on email, self-service forms and telephone support, a personalised chatbot was something to behold, and a great self-help solution for forward-thinking brands.

But what happens when the disruptors are disrupted? In record time, chatbots have gone from ‘new’ to ‘mainstream’.

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