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Southern Cross recruits digital human for customer service

Health insurer Southern Cross Health Society is set to become the next NZ company to an artificial intelligence (AI)-powered human-looking digital, in what it claims will be a world-first for a health insurer.

Southern Cross Health says the digital human, from New Zealand company FaceMe, will offer Kiwis a new way to learn about health insurance and how it can add value.

FaceMe CEO Danny Tomsett said the digital human would be able to engage in “credible, real-time conversations with Kiwis based on tailored content and a memorable persona that can build emotional connections.”

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