Barcode celebrates 40th birthday in NZ

The ubiquitous barcode has hit middle age, celebrating 40-years next week since its introduction in this country.

In that time its transformed retailing and supply management.

New Zealand and Australia were among the first in the world to embrace the technology, just behind parts of Europe and the United States.

The concept of barcoding was invented and patented during World War II but were not really used until GS1 was formed in the 1970s.

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