The Internet of Things and smart automation are two things that are fundamentally changing many aspects of both our professional and personal lives.
With things like digital assistants, wireless speakers, webcams and IoT enabled appliances, your average consumer is becoming more and more accustomed to having a hyper-personalised and automated living space.
This ‘new way of life’ is also increasingly expected when consumers leave their home and start travelling, after all if they are immersed in these types of environments at home, they’ll certainly expect it in their hotel environments.
It is especially evident - then - that keeping up with these evolving demands will be extremely significant for hotel operators looking to differentiate themselves.
The fact is, most hotels offer very limited personalisation based on guest experience, making the market prime for disruption.