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Kiwi company takes hi-tech scoring to England's cricket greens

As the Northern Hemisphere summer begins, up to 2000 cricket clubs throughout England and Wales will don whites, toss a coin and strap on their pads. But the tradition of teams swapping scorebooks is quickly becoming something of a relic in cricket and a New Zealand company is behind it all.

NV Interactive began in the corner of Matt Pickering's Christchurch bedroom 21 years ago alongside his brother Gus. Gus moved out of the room soon after but he remains with the company as technical director.

Matt is the manager director of the digital agency with a staff of 30. The pair have always been passionate about cricket and the company's breakthrough came in 2006 when they rebuilt Cricinfo, the world's biggest cricket website, and as part of it, the site's famed ball-by-ball scoring system which is still used today.

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