Men can now 'breastfeed' babies thanks to new technology

New technology from Japan is promising to help fathers take an active part in the breastfeeding process.

Well, sort of.

The Father's Nursing Assistant, developed by Japanese company Dentsu, is a wearable device in the shape of a woman's breasts to be worn by men and mimic the breastfeeding position.

"The amount of time infants in Japan spend sleeping is shorter compared to the rest of the world. Much of the parental stress and difficulties surrounding child rearing are related to feeding and sleeping, and generally the rate of participation by fathers tends to be low," the press release on the product said.

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