Why farmers hold the answer to making the personal data economy work

If Google, Facebook, Twitter, and your cell phone provider got together in a room, what details would they have about you? That lack of transparency is a problem causing deep data distrust, but I would argue that the more fundamental problem is that we don’t yet have an index for what personal data is worth, and we don’t have an open, transparent market to determine the price of data. What if instead of fighting that unknown with retrospective laws and public outcry, we took this opportunity to rewrite the whole system?

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