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Cycling innovation from the heart of the Waikato

Velogicfit was launched at the Interbike cycling show in Los Vegas in 2015 – a world away from the quiet charm of the company’s headquarters in the heart of Cambridge.

Producing software systems that help cycle retailers size and fit bikes to their customers, Velogicfit systems are fast gathering pace amongst specialist and enthusiasts across the world.

“It’s more than about just saddle height and where to position the handlebars,” said managing director Nicky Bowden, pictured with husband David.

“A poor-fitting bike can put pressure on joints like the knees and ankles.”

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