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World domination with each car park

Parking Sense was a big idea that took a mighty team to bring it to life. Cambridge born-and-bred, Jake Bezzant, 29, is the global CEO of the now global company. Waikato Story writer Kyra Dawson recently spoke with him to learn more about the business that, while now an international superstar, still has firm roots in the Waikato.

The idea started with local entrepreneur Paul Collins, who had retired from the earlier parking business he co-founded with Dave Mackie, also based in Cambridge.

What exactly is Parking Sense?

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